Bobby Orange
- RGB
- 255, 95, 31
- CMYK
- 0, 63, 88, 0
- OKLCH
- oklch(0.688 0.207 39.1)
Primary actions, symbol node, hero cover, emphasis, chips
Black text — 6.9:1 (never white text)
Brand book · v1.1.0-canonical
The approved Bobby Website brand.
Waypoint is the canonical identity: Bobby Orange, black and white, flat fields, no gradients anywhere. Everything on this page is produced and downloadable — nothing is described that does not exist as a file.
- State
- Approved — canonical
- Updated
- 2026-09-01
- Operator
- TorosRicos OÜ
Identity
Waypoint is the canonical Bobby Website identity.
A signal rising through stacked markers into a solid node — a website being carried from the open web into the Bobby Network.
Approved — canonical
Why this mark
Direction and arrival, not searching. It avoids browser frames, globes and magnifiers entirely, reads as movement at any size, and collapses to a single solid node at 16 px.
- Directional
- Warm
- Confident
- Editorial
- Symbol
- Solid orange node above two ascending black chevrons
- Micro form
- The solid orange node alone, squared — legible as a single pixel block at 16 px
Logo system
One symbol, three lockups, two mono cuts.
Every specimen below is the same geometry the downloadable SVG files carry, rendered live from the same 48 × 48 grid.
Bobby Website
Bobby Website
Bobby Website
Clear space & minimum sizes
Clear space on all four sides equals the height of the node — one quarter of the symbol height. Nothing enters it: no rules, no text, no image edges.
Bobby Website
- Primary lockup
- 132 px wide on screen · 32 mm in print
- Compact lockup
- 96 px wide
- Symbol
- 24 px
- Micro symbol
- 16 px — simplified node only
Misuse
Do not rotate or skew
The chevrons carry direction; tilting them breaks the read.
Do not recolour the node
The node is always Bobby Orange, black or white — never a third hue.
Do not add effects
No shadows, glows, bevels, outlines or gradients of any kind.
Do not re-space the lockup
Symbol-to-wordmark spacing is fixed at half the symbol height.
Do not stretch the wordmark
Scale proportionally; never condense or extend the letterforms.
Do not place on busy imagery
Use a solid field. If contrast drops below 4.5:1, switch to mono.
Colour
Three colours carry the brand. Grey only supports.
Flat fields only. No gradient is permitted in CSS, SVG, print or motion — not even as a blur-based fake.
Black
- RGB
- 10, 10, 10
- CMYK
- 0, 0, 0, 96
- OKLCH
- oklch(0.145 0 0)
Text, dark sections, footer, mono lockup
White text — 19.7:1
White
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
- OKLCH
- oklch(1 0 0)
All page and card surfaces
Black text — 19.7:1
Neutral Grey
- RGB
- 95, 95, 95
- CMYK
- 0, 0, 0, 63
- OKLCH
- oklch(0.44 0 0)
Secondary text, captions, evidence labels
On White — 7.0:1
Line
- RGB
- 229, 229, 229
- CMYK
- 0, 0, 0, 10
- OKLCH
- oklch(0.922 0 0)
Borders, rules, table dividers — structural only
Structural only
Needs attention:
Contrast rule for Bobby Orange
Bobby Orange takes black text, never white. White on #FF5F1F falls below 3:1 and fails WCAG AA at every text size.
Typography
Archivo for structure, Inter Tight for reading.
Two families, one monospace stack for URLs and evidence. Nothing else is licensed for Bobby Website.
Display — Archivo — 600/700, tight tracking (-0.02em)
Submit your URL
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Body — Inter Tight — 400/500
Bobby resolves the canonical domain, selects the pages worth reading and prepares an evidence-backed profile before anything is admitted into the Bobby Network.
Monospace — ui-monospace, SFMono-Regular, Menlo
- Display
- Archivo 700 / 56–76px / -0.03em
- Section title
- Archivo 600 / 28–36px / -0.02em
- Body
- Inter Tight 400 / 16–18px / 1.6
- Label & status
- Inter Tight 500 / 12–13px / 0.08em uppercase
- URL & evidence
- Monospace 400 / 13–15px
Fallback stack: system-ui, -apple-system, Segoe UI, Roboto, sans-serif
Voice & terminology
Say what happened. Never narrate work that is not happening.
Write this
Submit your URL. We'll discover the rest.
Not this
Instantly analyse your entire website with AI-powered magic!
Plain, specific, no hype.
Write this
We could not confirm a legal company name. Add it and we'll continue.
Not this
Error: missing required field COMPANY_NAME.
Explain the gap in human language and say what happens next.
Write this
An MCP server was not detected on the pages we inspected.
Not this
This website has no MCP server.
Never present absence of evidence as evidence of absence.
Write this
Eligible to claim — an authorised contact may verify control.
Not this
You're approved! Welcome to the Bobby Network.
Eligible is not accepted. Never collapse the two.
Write this
Page reading starts once discovery providers are connected.
Not this
Scanning your website now…
Never narrate work that is not happening.
Terminology
- Website
- The public site under a single canonical domain.
- Submission
- A request to scan and consider a website. Not an application for membership by itself.
- Scan
- One safe, bounded inspection run of public pages at a point in time.
- Page
- A single unique public URL selected for inspection, up to ten per scan.
- Screenshot
- A captured rendering of one scanned page. Private by default.
- Profile
- The structured, evidence-backed record of a website.
- Evidence
- A source URL, timestamp and confidence attached to a material fact.
- Compatibility
- An explained assessment across areas — never a bare score.
- Claim
- A request by a contact to take control of a website record.
- Invitation
- One reviewed transactional message to a discovered authorised contact.
- Eligible to claim
- The scan suggests compatibility and a contact may be invited.
- Accepted
- Control was verified, the profile reviewed and admission completed.
Words we use — and avoid
Use
- website
- submission
- scan
- profile
- evidence
- compatibility
- eligible to claim
- accepted
- Bobby Network
- TorosRicos OÜ
Avoid
- crawl the whole internet
- instant approval
- guaranteed listing
- AI-powered magic
- SEO audit
- score
- certified (before verification)
- TorosRicos OU / Toros Ricos
- Bobby Dashboard (reserved)
Approved calls to action
- Submit website
- Scan website
- Check my website
- View website profile
- Claim this website
- Verify ownership
- Review compatibility
- Request rescan
- Add missing information
- Read the brand book
Copy pack
Approved wording, ready to paste.
Every block below is the exact text to use. Placeholders in braces are replaced with real values, never left visible.
Short description (≤ 100 chars)
Bobby Website is the gateway for bringing a website into the Bobby Network. Submit your URL.
Medium description
Bobby Website is the simple gateway through which websites are discovered, profiled, assessed and admitted into the Bobby Network. Submit a URL and Bobby prepares an evidence-backed profile — you are asked for information only when it cannot be found.
Long description
Bobby Website is the gateway through which websites enter the Bobby Network. Instead of a long application form, it starts with a single URL. Bobby safely resolves the canonical domain, respects robots directives, selects up to ten useful public pages, reads what is publicly available, prepares a structured profile where every material fact carries its source, timestamp and confidence, and assesses compatibility with Bobby Network standards across identity, legal information, brand readiness, routes, API, MCP, authentication, privacy and security. Missing information is requested only afterwards, and only when genuinely required. Admission stays governed: eligible to claim is not accepted, and ownership must be verified before a website is admitted.
Social bio (160 chars)
Submit your URL. We'll discover the rest. The gateway for bringing websites into the Bobby Network. A TorosRicos OÜ product.
Launch announcement
Bobby Website is open for submissions: one URL field instead of an application form. Submit a website and Bobby resolves its canonical domain, selects the pages worth reading and prepares an evidence-backed profile before anything is admitted into the Bobby Network.
URL submission confirmation
Your website was submitted. Bobby ran a safety check, resolved the canonical domain and selected the public pages worth reading. Nothing is published and no account was created — your private status link is the only way to follow it.
Website owner invitation
We prepared a profile for {domain} from its public pages and it looks compatible with Bobby Network standards. If you are authorised to represent this website, you can review the profile and verify control. This is a one-off message about your website — not a marketing list.
Eligible to claim explanation
Eligible to claim means the scan suggests {domain} is compatible and an authorised contact may verify control. It does not mean the website has been accepted into the Bobby Network.
Accepted website announcement
{domain} has been accepted into the Bobby Network. An authorised representative verified control, reviewed the profile and completed admission.
Changes required message
Before {domain} can continue, a few things need attention: {areas}. Each item below links to the page and evidence we used, so you can check our reading.
Privacy & screenshot explanation
Bobby inspects only publicly reachable pages, respects robots directives and never bypasses authentication. Page screenshots and scan evidence are kept private by default and retained with timestamps for audit.
Bobby Guru / API / MCP explanation
Bobby Website is the system of record for website profiles, scans, evidence and admission. Bobby Guru would read them through a versioned API and a governed MCP server to explain compatibility problems and recommend corrections. Canonical updates and admission decisions stay with Bobby Website.
Press boilerplate
Bobby Website is a product of TorosRicos OÜ and part of the Bobby Network product family. It is the gateway through which websites are discovered, profiled, assessed and admitted into the Network.
SEO title & meta description
Bobby Website — Submit your URL. We'll discover the rest. | Bring your website into the Bobby Network. Submit a URL and Bobby prepares an evidence-backed profile and compatibility read. No account required.
Open Graph copy
Bring your website into the Bobby Network — Submit your URL. We'll discover the rest.
Email signature
Bobby Website — part of the Bobby Network bobbywebsite.com · a TorosRicos OÜ product
Legal / footer boilerplate
Bobby Website is operated by TorosRicos OÜ. Bobby Website, Bobby Guru, Bobby Directory, Bobby Connectors and Bobby ID are part of the Bobby Network product family.
Downloads
Real files, produced from the approved geometry.
Logo SVGs carry outlined letterforms, so they need no font installed. Nothing here is a raster wrapped in an SVG.
Logo
Symbol
Orange node, black chevrons. The primary mark.
- Format
- SVG
- Size
- Scalable
- Background
- Transparent
Symbol — micro (16 px)
Solid node only. Use below 24 px.
- Format
- SVG
- Size
- 16 px and up
- Background
- Transparent
Symbol — monochrome black
Single-colour reproduction on light surfaces.
- Format
- SVG
- Size
- Scalable
- Background
- Transparent
Symbol — monochrome white
Single-colour reproduction on dark surfaces.
- Format
- SVG
- Size
- Scalable
- Background
- Transparent
Horizontal lockup
Default lockup. Wordmark set in Archivo, outlined — no font dependency.
- Format
- SVG
- Size
- Scalable
- Background
- Transparent
Stacked lockup
For square and centred placements.
- Format
- SVG
- Size
- Scalable
- Background
- Transparent
Wordmark
Outlined letterforms. Use where the symbol already appears.
- Format
- SVG
- Size
- Scalable
- Background
- Transparent
Reversed lockup on black
Pre-composed for dark documents and covers.
- Format
- SVG
- Size
- Scalable
- Background
- Solid black
Icons
favicon.svg
Micro symbol. Served as the site favicon.
- Format
- SVG
- Size
- Scalable
- Background
- Transparent
apple-touch-icon.png
No transparency, per Apple's requirement.
- Format
- PNG
- Size
- 180 × 180
- Background
- Solid Bobby Orange
icon-192.png
PWA any-purpose icon.
- Format
- PNG
- Size
- 192 × 192
- Background
- Solid white
icon-512.png
PWA any-purpose icon.
- Format
- PNG
- Size
- 512 × 512
- Background
- Solid white
icon-maskable-512.png
Symbol inside the 80% maskable safe circle.
- Format
- PNG
- Size
- 512 × 512
- Background
- Solid Bobby Orange
Share cards
Default share card
Used as the Open Graph and Twitter image for the homepage.
- Format
- PNG
- Size
- 1200 × 630
- Background
- Solid Bobby Orange
Brand share card
Used for the brand book and identity pages.
- Format
- PNG
- Size
- 1200 × 630
- Background
- Solid black
System
Design tokens — CSS
Custom properties for colour, radius and type. Matches the live build.
- Format
- CSS
- Size
- —
- Background
- —
Design tokens — JSON
Machine-readable palette, type scale and asset index.
- Format
- JSON
- Size
- —
- Background
- —
Reusable copy pack
Every approved copy block in one plain-text file.
- Format
- TXT
- Size
- —
- Background
- —
Templates
Layout specifications for recurring documents.
These are specified, not produced as files. Each is a flat composition — no gradients, no imagery behind text.
Website scan summary
Domain, ten pages, per-area read
Website profile cover
Canonical domain + operator line
Page screenshot frame
Private-by-default watermark rail
Compatibility report
Areas and states, no score
Missing information request
Only the fields genuinely required
Invitation / claim email header
Transactional, one-off, no marketing
Eligible to claim notice
Explicitly not acceptance
Accepted badge / announcement
Verified date and operator
Changes required notice
Each item with source evidence
Rescan / change alert
Previous vs current scan
Document cover
Legal lockup with operator line
Presentation title slide
Solid field, no gradients
Video title / end card
16:9, reduced-motion safe
Asset registry
Produced or specified — stated plainly.
Nothing is listed as produced unless the file exists in this build.
| Asset | Group | Format | Size | Background | State |
|---|---|---|---|---|---|
| Symbol | Logo | SVG | Scalable | Transparent | Produced |
| Symbol — micro | Logo | SVG | 16 px+ | Transparent | Produced |
| Symbol — monochrome black / white | Logo | SVG | Scalable | Transparent | Produced |
| Horizontal lockup | Logo | SVG | Scalable | Transparent | Produced |
| Stacked lockup | Logo | SVG | Scalable | Transparent | Produced |
| Reversed lockup | Logo | SVG | Scalable | Solid black | Produced |
| Wordmark | Logo | SVG | Scalable | Transparent | Produced |
| favicon.svg | Icon | SVG | Scalable | Transparent | Produced |
| apple-touch-icon | Icon | PNG | 180 × 180 | Solid orange | Produced |
| PWA icons 192 / 512 | Icon | PNG | 192 / 512 | Solid white | Produced |
| Maskable icon | Icon | PNG | 512 × 512 | Solid orange | Produced |
| Default share card | Social | PNG | 1200 × 630 | Solid orange | Produced |
| Brand share card | Social | PNG | 1200 × 630 | Solid black | Produced |
| Design tokens | System | CSS + JSON | — | — | Produced |
| Reusable copy pack | System | TXT | — | — | Produced |
| Remaining social suite | Social | Layout specification | See table | Solid | Specified |
| Document & report templates | Template | Layout specification | Various | Solid | Specified |
| Brand book PDF | Package | Not produced | — | — | Specified |
Motion & accessibility
Rules that hold across every surface.
Motion
- Motion carries meaning — scanning, progress, arrival. It is never decoration for its own sake.
- Only solid elements move: rows, columns, rings, dots and oversized geometry. Never a gradient, never a blur.
- Durations sit between 200 ms for interface feedback and 20 s for ambient cover motion.
- Ambient motion never competes with the primary action; opacity stays low and the field stays flat.
- Every animation degrades to a static composition under prefers-reduced-motion, not to a blank space.
Accessibility
- Body text meets WCAG AA at 4.5:1; large display text meets 3:1 at minimum.
- State is never carried by colour alone — each tone pairs a distinct icon and rule weight.
- Focus is always visible: a 2 px solid ring in the ink colour, offset by 2 px.
- Every interactive target is at least 44 × 44 px on touch.
- Bobby Orange takes black text only. Reversed white-on-orange text is prohibited.
Version history
Every change, dated.
v1.1.0-canonical
2026-09-01- Logo suite produced as real SVG files with outlined letterforms — no font dependency, no raster wrapped in SVG.
- Favicon, PWA icon and share-card sets generated from the approved geometry and wired into the site head.
- Design tokens published as CSS and JSON; the reusable copy pack published as plain text.
- Retired directions removed from the runtime theme; only Waypoint tokens and its two typefaces load.
v1.0.0-canonical
2026-09-01- Waypoint approved as the canonical Bobby Website identity in Bobby Orange, black and white.
- Homepage cover rebuilt as a full-bleed orange field with a white action card and flat animation.
v0.1.0-candidate
2026-09-01- First candidate presentation: three identity directions, homepage and brand book.
Release notes: Production asset pass. Symbol, wordmark and lockups are produced as downloadable SVG; favicon, PWA icon and share-card raster sets are generated from the approved geometry. Design tokens ship as CSS and JSON, and the reusable copy pack ships as a text file. Retired directions removed from the runtime theme so only Waypoint tokens and its two typefaces load.
Social & avatars
Sizes and safe areas for every placement.
Two share cards are produced. The rest of the suite is specified here so any designer can cut it without guessing.
Avatar roles
Every avatar crops to a circle, so only the symbol is ever used — never the lockup.
Light surface
Bobby Orange
Dark surface
Monochrome
Platform service
Scan agent
Integration / service account